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What's authentic?

··184 words·1 min·

🔍 The new reality of digital content: what’s authentic?
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The era of infinite synthetic content is already here. Today, AI-generated photos and videos can look so real that it’s hard to tell them apart from a traditional camera.

For those just getting started with this topic, one key idea:

👉 We used to trust the image. Now we must trust the source.

🧠 Key concepts explained for beginners
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  • 🤖 Generative AI: creates images and videos from scratch, imitating reality.
  • 🔐 Cryptographic signatures in cameras: a kind of “digital fingerprint” that certifies a photo was captured and not generated.
  • 🏷️ AI-generated content labels: help identify when something isn’t real.
  • 👀 Imperfection as a signal of authenticity: the “raw” and “unproduced” becomes valuable again because it’s difficult to fake.

In a world where anything can be artificially created, trust shifts from the content to who publishes it.

More information at the link 👇

Also published on LinkedIn.
Juan Pedro Bretti Mandarano
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Juan Pedro Bretti Mandarano