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AI, Digital Twins and People: Real Lessons from Oil & Gas

··441 words·3 mins·

🧠 TL;DR
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AI is already within everyone’s reach, but accessibility ≠ impact.

Real value appears when we combine technology, data, people, and business, moving slowly, managing expectations, and using AI as a co-pilot, not a replacement.


🚀 Technology at the center… but not alone
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At events like Future Oil & Gas – Digital Innovation Energy in Aberdeen, it’s clear the conversation is no longer “what is AI”, but how to use it well in complex industrial environments.

Some key takeaways 👇


🤝 Agentic Systems: autonomy with humans in the loop
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  • Autonomous systems for drilling, monitoring and logistics
  • Integration with Digital Twins + real-time data (SCADA, WITSML)
  • 🧠 AI as a co-pilot, not full autopilot
  • ⚠️ In critical operations, human experience remains irreplaceable

👉 Today, AI is like a great intern: it reads everything, helps a lot, but needs supervision.


🔐 Cybersecurity and privacy in AI ecosystems
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  • It’s not just about protecting models
  • 🔁 You must protect data pipelines, training processes and automations
  • Clearly differentiate:
    • 🌐 Public LLMs
    • 🔒 Private RAGs (no data leakage)
  • Regulatory compliance

👉 A well-designed RAG reduces hallucinations and improves trust.


📚 RAG + LLMs: the bottleneck is not the model
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  • Co-pilots for:
    • Manuals
    • Contracts
    • HAZOPs
    • Technical logs
  • Use of vector databases in the cloud
  • 🧩 The real challenge: curate, structure and index knowledge

👉 Without good knowledge, there is no good AI.


🧑‍🏫 Scaling AI: people, people, people
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  • Continuous training in:
    • Python
    • ML
    • LLMs
    • KNIME
  • Create AI Champions in every team
  • Key role: the “AI Translator”
    • Knows the business
    • Understands the models
    • Translates questions into impact

👉 AI doesn’t contradict experts:

organizes, validates and turns intuition into facts.


🎯 Managing expectations: the hardest lesson
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  • Don’t start with “moonshots”
  • Start with:
    • Cases with good data
    • A clear business owner
    • Measurable ROI
  • Go slow to gain credibility
  • Decide early:
    • Research?
    • Or business?

You don’t need to be an early adopter to create value. Sometimes being second but solid is the best strategy.


📘 In a few words
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  • Industrial AI uses sensor data, documents and human expertise to predict, recommend and alert.
  • A Digital Twin is a digital copy of a real asset that helps operate better, safer and with lower emissions.
  • The key is not AI itself, but how we integrate it into real processes and real people.

🌱 Digital transformation is not a technical problem.

It’s a human, cultural and strategic problem.

Juan Pedro Bretti Mandarano
Author
Juan Pedro Bretti Mandarano